Analysis of the hottest color TV market OLED TV pr

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Analysis of the color TV Market: OLED TVs have fallen sharply, and the 8K market has quietly risen.

the color TV industry has recently begun to bustle. The most eye-catching one may be the new LETV smart home, which welcomes the joint capital increase of 3billion by the eight giants. After disrupting the industry in 2015, it has ushered in another climax

on the other hand, from the rise in panel prices that began in 2016, it has finally fallen back this year, which has also led many TV manufacturers to start a new round of price adjustment, including the complete sets of Internet brands such as storm, LETV, Kukai, etc

rising and falling, inseparable cost performance

why is there a crazy rise in the price of color TV panels from 2016 to 2017? We need to review it rationally, which is very helpful to understand today's panel price reduction

first of all, the product categories include modified plastics, modified engineering plastics, aramid and other liquid crystal panels, which are not pure electronic products. The liquid crystal and backlight components are high-precision processing and manufacturing, and will not follow Moore's law. So there is no saying that it is cheaper every year

the rise in the price of color TV sets stems from the rise in the price of panels, which in turn stems from the investment and expansion of panel manufacturers, structural upgrading, and the rise in the price of raw materials. We all know that last year, LGD, BOE and other giants were expanding the 10.5 generation line. Why expand? Because the demand for larger screen color TVs is growing. There is strong demand, including the low price strategy of manufacturers and the results of key marketing of large screen products above 55 inches

after these price dividends are enjoyed by us, the cost rise caused by the upgrading of product structure requires consumers to bear the burden. The price of a product is the result of a two-way choice. It is not the enterprise itself that has the the final say, but the industry value of the brand and the product that has the the final say

for a mature consumer group, appropriate price increases are acceptable. However, price rise should not be the result of eager for quick success and instant benefit, but the reason for quality improvement. Therefore, in order to break away from the shadow of "medium and low-end", many brands began to explore the high-end market, especially the trend of domestic color TVs' transformation to high-end in the second half of 2017 is becoming more and more obvious

however, the middle and low-end market is still the battlefield for most people. It is suitable for small specimens and materials that do not produce large plastic deformation in the friction process. In the stable period of panel industry upgrading, the two-way choice of product prices began to fall into "cost performance". In addition to "artificial intelligence" marketing, the biggest lifeline for the survival of new brands is price. When LETV, Xiaomi, storm and other brands enter the market again, it means another Carnival of cost performance

collective excitement of OLED camp

on the other hand, OLED also has a trend of substantial price reduction. At present, domestic mainstream color TV manufacturers have basically joined the OLED camp. Even Hisense, which mainly focuses on laser TVs and uled TVs, is reported to be releasing new OLED TVs. In particular, after Sony released its flagship OLED TV A1, the sales volume of TVs increased by 30% in 2017, and A1 accounted for more than 40% of the domestic OLED market

it is estimated that by 2020, China's OLED display capacity will account for about 28% of the global production capacity, becoming the second largest supplier of OLED displays in the world, and the focus of the global OLED industry is accelerating to shift to China. World famous color TV enterprises have accelerated their layout in China, and six brands such as LG, Sony, Philips, Skyworth, Konka and Changhong sell OLED TVs in the Chinese market.

it can be seen that China's OLED market still has great potential, because the price reduction of OLED has tapped consumers' pursuit of higher quality TV sets in addition to large screens

take Sony for example. Last year, A1 was launched at 24999 yuan, and this year's a8f was launched at 15999 yuan. In addition to the different appearance design, the two are consistent with A1 in terms of sound and painting, inheriting all its technical advantages, including 4K HDR dynamic itemized remodeling technology, 14bit smooth gradient, dual image database, precision color rendering and dynamic contrast enhancement. At the same time, they are equipped with a more powerful image processing chip X1 advanced version. At the same time, it also retains the screen sound field technology. The sound generating unit is hidden behind the screen and realizes sound generation by making the panel vibrate. This is a unique technology that only OLED TVs can achieve, and sound can be generated directly through the screen

15999 yuan has greatly reduced the entry threshold of OLED, and this price also occurs on flagship models of brands such as Sony. How can consumers not be excited

let's take a look at the strength experiment and analysis of tension, pressure, displacement and stiffness of precision springs such as tension spring, compression spring, disc spring, tower spring, leaf spring, card spring, leaf spring, composite spring, gas spring, mold spring and special-shaped spring by domestic ol. The 55 inch price of Skyworth OLED S8 series is only 9999 yuan, which is the first product with a price below 10000 yuan in the OLED TV market. It is a completely affordable price for ordinary middle-class consumers. An iPhone x is more than 10000. A 55 inch OLED TV can also enjoy the pleasure of a larger screen

8k market is also quietly rising

if OLED is a long-term battle, the development of 8K market in the past two years can be called a surprise attack by leaps and bounds

last September, sharp released the world's first consumer grade 70 inch 8K TV. In terms of resolution, it is 4.3 times that of human eye recognition. Compared with 4K, it has made a qualitative leap in image quality

now the TV is officially sold in Japan and Europe. The price of sharp 70x500e varies from 760 to 972000 yuan in Japan (about 45000 to 57000 yuan), while the quotation including tax in Europe is as high as 11899 euros, about 92000 yuan. China will be listed at the end of April

the author interviewed Mr. Chen Zhenguo, vice president of Foxconn Technology Group, during the cite 2018 exhibition, and learned that sharp will launch a more affordable 8K TV this year

the layout of 8K market is actually far beyond everyone's understanding. In the past five years, ikega, Hitachi, red and other companies have shown 8K cameras at various exhibitions around the world. 8K transmission test prior to 8K products has been carried out in Rio Olympic Games and Pyeongchang Winter Olympics, and 8K live broadcast will be carried out in Tokyo Olympic Games in 2020

65 inch 4K TVs have the same pixel density as 32 inch 1080p TVs, while 120 inch 8K TVs have the same pixel density as 32 inch 1080p TVs. In the future, TV will only be larger and larger, even covering the whole wall of the home, so the pursuit of resolution will not stop, and 8K technology will not be the end

summary: the product is too sticky. Some people say that there is no need to buy a TV at home, and the old TV won't be broken. Even in a new home, there is no need to buy it. When you buy it, you eat ash, and basically play with computers. But the meaning of TV has changed from "household appliances necessities" to "household necessities". It has become a symbol and a companion. When OLED and 8K TVs are becoming more and more popular and the price is becoming more and more people-friendly, you will definitely change your mind. Because the quality enjoyment they bring cannot be replaced by computers

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